Build Trust With Prospects and
Generate Sales With Email Marketing

email marketing for small business

Want Help With Email Marketing?

Let's work together. Click the button below and fill out the discovery form, so I can learn more about your business. If I can help, I'll follow up with more questions and send you a proposal. I am excited to hear from you!

Build an Email List to Inexpensively Keep In Touch With Your Customers and Prospects

Do you want to build an email campaign that will excite your recipients, and over time increase sales? Let me consult with you every step of the way, including email capture, types of messages, and design.

Email is still my favorite marketing tool. Over the last 20 years, marketing channels have come and gone, but email has remained. It's as strong as ever. Pundits have declared it dead and gone many times, but it has withstood the test of time. There’s no reason to think it will fade any time soon.

Spammers were the biggest threat, but SPAM filters have become more sophisticated. They have a better success rate distinguishing legit messages from bad ones.

This means that if you can build a list of good prospects for your business, you can contact them any time you want. This is awesome. You just need to know how to build the email list, what type of content is interesting to send, and how to send it.

5 Quick Email Rules

One
Make sure the people on your list have opted in with a form, check box, or email reply. You want them on record saying "yes, I'd like to get updates from you." This keeps you well within the SPAM laws, and reduces the chances that you’re going to piss people off.

Two
Use real language. Don’t use corporate jargon or marketing talk. Be yourself. Email may seem impersonal, but people can pick up authenticity.

Three
I prefer text emails or if you must, minimal images. Images can trigger SPAM filters. Plus, a text email feels more personal. How often do you send your friend an email with a image banner on top. Never.

Four
Make it more personal. Use the person’s name when possible. , and talk to them in straight language and sign off with your name (not The Team). Don’t say "we." Say "I."

Five
Always deliver value. Don’t hit send unless people are receiving legit value on the other end ...

  • The best curated content in your industry
  • How-to tips
  • A list of helpful links from your site
  • A coupon for a special offer
  • A callout to your latest super helpful video.

Make people excited to see your email in the from field, because they know it’s something good. Not a smarmy pitch.

Want Help With Email Marketing?

Let's work together. Click the button below and fill out the discovery form, so I can learn more about your business. If I can help, I'll follow up with more questions and send you a proposal. I am excited to hear from you!


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