Build Your Business With Google Pay Per Click Ads

Google Adwords PPC logo

Google Adwords is the quickest way to get your business in front of potential customers.

Want Help With Google Advertising?

Let's work together. Click the button below and fill out the discovery form, so I can learn more about your business. If I can help, I'll follow up with more questions and send you a proposal. I am excited to hear from you!

Do you wish your business ranked higher in Google for your keyword phrases?

If there are search queries that directly relate to your business and have a high likelihood of producing a prospect or customer, Google Adwords is the perfect way to test them. You can get an ad up and running and start receiving traffic in a day. If there’s any kind of search volume for your keywords, you’ll know the following things in less than a week:

  • How many searches does the keyword get a day?
  • If it gets searches does my ad copy get them to click?
  • If the ad copy gets them to click, are these people taking the most desired action on the landing page (filling out a quote form, buying a product, etc.)
  • Cost information: how much does a click cost? How much does a “conversion” cost.

​This data is amazing. You can discover if a keyword is useless for your business pretty much immediately. Or you can see that it has potential that will be realized with further refinement of the campaign.

Hire a Professional

Pay per click (PPC) professional

PPC Advertising is complicated. You need someone with experience running your campaigns or you'll lose your shirt.

Learn More

Speed is Money

PPC Speed is Money

The faster you can build profitable campaigns, the more successful your business will be.

Learn More

1:1 Attention Ratio

1:1 Attention Ratio - targeted ad sequence

Reduce the noise. Get better results. Choice breeds inaction in PPC campaigns.

Learn More

Pay per click (PPC) professional

Hire a Professional

You need a professional to test new messaging, keywords, offers, and versions of landing pages to find the best sequence that brings in the most leads and sales at a profitable cost.


A side benefit to using Adwords is that once you find stuff that works, you can take that knowledge to other channels. Build an SEO campaign around your best performing paid adgroups. Or write emails for a nurturing sequence, which revolve around the keywords with the most impressions in your Google ad account.

PPC Speed is Money

Speed is Money

The beauty of pay per click advertising is the speed. Unlike SEO, which can take years to build results or not (who knows what Google is going to do with their algorithm next), pay per click (PPC) campaigns can be built quickly. Testing and tweaking happens on the fly. If you have keywords, ad copy, and landing pages that all align, and budget to pay for the ads, Google will put you in their search results (SERP). Not only will you get a spot, it will be in a prominent place on the page.


Google makes 90% of its profit from advertising. If you have the budget for ads you can play.


Of course, costs of keywords very wildly. “Best mesothelioma lawyer” costs $935.71 per click. You read that right nearly $936 per click. That’s not per customer or even lead. Just per click. That’s crazy. There are other keywords with much less competition and buyer intent that you can still grab for .05/click.


Don’t let that variability scare you off. The beauty of digital marketing is that everything is trackable and testable. Create campaigns. Measure. Tweak. Test. Measure. Expand. Delete. If you have a number you’re willing to pay to land a lead or even a paying customer, we can test the market to see if there are profitable keywords for you to target with advertising.

1:1 Attention Ratio - targeted ad sequence

1:1 Attention Ratio

There are some money-saving tips for PPC that can actually turn a money-losing campaign into an ROI hero.

  • ​Don’t point your ads to your home page.
  • Don’t throw all the keywords you can think of into one campaign.
  • Do use negative keywords.
  • Do keep the same messaging from keyword, to ad, to landing page, to offer.


I’m a firm believer in the 1:1 attention ratio. The more I refined the message and cut out distractions on the landing page, the better those pages converted. Many marketers want to get a handful of links and offers on one landing page. The rationale is …


“Hey, if they don’t want the eBook, maybe they’ll want to take a look at our blog. Or maybe they’re ready to buy right now, so let’s give them a link to our shopping cart.”


Understandable, but if you take a holistic approach and refine the messaging throughout the sequence, you’ll be able to get the right message in front of the right people at the right time when they are in the right point of the buying cycle.


Have something else to offer? Create a new campaign.

PACKAGES

Strategy & Launch

I figure out who you are targeting and your most desired visitor action. Then I map out a strategy, and launch your first ads.

  • ​Determine daily budget
  • Research your audience
  • Find keywords
  • Write ads
  • Build adgroups
  • Build landing pages
  • Set keyword bids
  • Add negative keywords
  • Launch campaign

Monthly Maintenance

I use analytics to see what’s working and what isn’t, and adjust accordingly.

  • Test ad copy​
  • Test related keywords
  • ​Test landing page elements
  • Find new keywords
  • ​Test the display network
  • ​Test ad extensions
  • Build remarketing lists
  • Delete non-performing keywords
  • ​Pause non-performing adgroups
  • Duplicate successful adgroups in Bing Ads

I charge 10% of monthly spend ($200 minimum
monthly maintenance fee).

Want Help With Google Advertising?

Let's work together. Click the button below and fill out the discovery form, so I can learn more about your business. If I can help, I'll follow up with more questions and send you a proposal. I am excited to hear from you!

PPC Experience

My PPC Experience

I have been doing PPC advertising at my day job for nearly 10 years. In that time the competition has increased significantly, but I’ve maintained a reasonable cost per conversion (form filled out for a free resource). My budget has increased significantly over the years because of the success of my campaigns. I continue to find profitable ways to spend the money. The CMO and CFO are happy.


I can’t get into details of my work, but here’s a chart showing, conversion and cost per conversion data over the years.

google adwords conversion and cost per conversion data

Despite increased costs as more competitors entered the space, Google has been good to us. That little plateau of orange is a period when we were doing experiments advertising our blog posts. For our business it turns out Google PPC is not the best channel for content promotion.


As you can see conversions continue to grow while costs have remained steady or dropped slightly. This is a good trend, but requires continual maintenance and testing.


You May Be Interested In ... 

1:1 Attention Ratio Works – A Study in Conversion Rate Optimization
We had a lot of landing pages for our PPC campaigns. One for every keyword cluster sitting in Google Adwords[...]
Exclude Traffic With Remarketing Lists for Search Ads
If you do remarketing with Google Adwords you might be interested in this LinkedIn post about my experience with Remarketing[...]