Use YouTube Ads to Establish Your Expertise and
Build Relationships With Your Target Market

youtube advertising

YouTube advertising is a great way to get your brand in front of potential customers. And, chances are your customers are on YouTube along with over a billion other users.

Trouble is there’s a lot of competition for their attention. A 2015 report noted that 432,000 hours of video are loaded to Youtube everyday. You need to be able to use YouTube advertising to get very targeted videos in front of a specific audience in order to have a chance.

That’s where I come in. If you’re doing videos for your business and putting them on Youtube, I can set up campaigns to advertise them to the right people on YouTube, and track the results.

Want Help With YouTube Ads?

Let's work together. Click the button below and fill out the discovery form, so I can learn more about your business. If I can help, I'll follow up with more questions and send you a proposal. I am excited to hear from you!


Targeting Options

youtube targeting options

Save money and get a great return by targeting your ads correctly.

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Placement Options

youtube placement options

Find the best placement for your ads to get the best bang for your advertising buck.

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Does It Work?

youtube-advertising-works

YouTube advertising works for more types of businesses than you would first think, but you have to do it right.

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youtube targeting options

Targeting Options

​You can advertise on specific videos. On keywords related to videos. On types of audiences. And, you can overlay demographics, like age, gender, income, etc. You can go broad or very targeted, depending on what you want to accomplish.

You need someone that knows how to set your campaigns up correctly, so you get in front of the right people, at the right time at a reasonable cost. Otherwise, you'll end up spending money with no return, and giving up before you even know if the channel really works for you.

youtube placement options

Placement Options

Adding another level of complexity to YouTube advertising is the six different placement options currently available. See YouTube's available placement guide.

youtube ad placements

I have never used the video ad options, but if you nail the targeting and have a compelling message that works well on video, I can see it working. I’ve had really good success using the display ads, which usually appear on the right sidebar above the suggested video list.




youtube-advertising-works

Does YouTube Advertising Work?

There are some money-saving tips for PPC that can actually turn a money-losing campaign into an ROI hero.

First, your videos have to be good. They don’t have to be Hollywood studio quality, but they need to be watchable and, most importantly, helpful. The primary reason people go to Youtube is entertainment. News and how-to information are next on that list. In fact, How To searches increased by over 70% in 2015 according to this report.

It’s a great way to get the attention of people on their mobile phones because more than half the billions of daily views happen on mobile.

If your business lends itself to sharing this type of information, YouTube can be a great channel for you. If you’re just going to post straight up advertisements, you’re probably not going to get the engagement and good will that turn into sales down the line.

So, if you can create videos showing how to use your product, or case studies about how your product or service improved the lives of your customers, or information that can help solve a common problem your target audience might have (related to your offerings), then you have a shot to make this work.

Want Help With YouTube Ads?

Let's work together. Click the button below and fill out the discovery form, so I can learn more about your business. If I can help, I'll follow up with more questions and send you a proposal. I am excited to hear from you!


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